Poulsen (Projects) is the work, and studio, by critically acclaimed Danish designer Mads Jakob Poulsen.

Poulsen (Projects), is New York based, working for clients and agencies alike in the cultural, lifestyle, tech, non-profit, news/ media, fashion and entertainment sectors. Or any other sector for that matter.

Work that is truly iconic, is the goal, whilst pushing the boundaries for the role of what a memorable visual identity can do, as a carrier of culture and a business advantage, helping your brand stand out in a noisy world. 


Mads Jakob Poulsen is an award-winning artist and designer who has worked in design and branding in New York for 15 years. Mads Jakob Poulsen has worked for global brands,
a vice-president, cultural institutions, passionate non-profits and he has had a logo in space. 

Mads Jakob Poulsen has worked with leading agencies Wolff Olins, Turner Duckworth, Collins, Siegel+Gale, Koto, Meta & Instagram Brand Studio and Red Antler, and brands big and small, like Threads, American Express, Asian Art Museum, NBCUniversal, Crunchyroll, Monster, USA Today, Khloud,
Blue Origin, Barkbox, Moma Design Store, Carlsberg and Copenhagen Pride. 

Crunchyroll Brand identity

Crunchyroll.

With Crunchyroll, Buck, Masashi Kawamura, and Co. 

Poulsen (Projects)
create iconic designs for
brands that matter.

Poulsen (Projects)
create iconic designs for
brands that matter.

Poulsen (Projects)
create iconic designs
for brands that matter.

Current TV logo flag animation gif

Al Gore's Current TV — never stopped moving.

With Wolff Olins

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IMG_3231

Threads.

With Meta Brand Design & Instagram Design

Blue Origin logo spaceshit feather

A logo, and a feather, in space, Blue Origin. 

With Siegel+Gale

Mitsubishi

Refining a Japanese legacy brand

With Kontrapunkt

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Sandland (CBD and THC) Sleep

With Red Antler and Numbered

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Bark_INSTA-32

Adding more bark to Bark, owner of Barkbox,
your dog's favorite brand.

Mads Jakob Poulsen Projects Porcelain Perfumery
Mads Jakob Poulsen Projects Porcelain Perfumery
Mads Jakob Poulsen Projects Porcelain Perfumery

Porcelain Perfumery, a natural perfumery brand from scratch.
Naming, bottle design, website. 

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Redesigning news, USA TODAY.

With Wolff Olins

Belkin Logo

Belkin

With Wolff Olins

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New Yorkers, Quoted. 

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Crafted_By_Packaging_Box

World's first customizable beer.
Crafted By You, Brewed by Carlsberg. 

Monster logo wordmark design

Monster.com

With Siegel+Gale — Furry monster by The Mill

Numbers MoMA watches Poulsen Projects

Reinterpreting watch faces for MoMA Design Store

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Infusing pride in Copenhagen Pride.

.

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Right / Wrong poster

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Divided States of America.

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yo@poulsenprojects.com
+1 347 403 6084